SOM-NUM
About
At SOM-NUM, they believe that a good night's sleep is not just a necessity; it's a luxury and they understand that the foundation of a restful night lies in the comfort of your mattress. Guided by the principles of comfort, playfulness, and wellness, SOM-NUM is redefining the sleep experience.
Process
Our process with SOM-NUM involved a meticulous exploration of their core values, culminating in the crafting of a unique visual identity. Inspired by comfort, playfulness, and wellness, we seamlessly integrated these principles into every facet of the brand.
Brand Identity
We took the bold step of creating a distinctive logo with stacked letters, "SOM NUM," symbolizing the robust foundation their mattresses offer. Delve into the "O," and you'll find a subtle yet potent symbol that resonates with the iconic imagery of mattresses, creating a visual language that embodies the essence of the brand. The color palette selected reflects serenity, employing calming tones that evoke a sense of tranquility. Our choice of imagery in branding captures the essence of a peaceful night's sleep, illustrating the joy and relaxation that SOM-NUM mattresses bring into your life.
